5 min read

How To Find Winning Facebook Ads In Minutes

If you’re a performance marketer, you know how much impact good ad creative can have on your campaign’s success.

August 17, 2021
Written by
Alex Almeida
Founder of Connected Brands, a performance marketing agency, Author at The Conversion Lift

Some would argue it’s the most crucial element in any campaign.

However, you have also likely faced Facebook’s not-so-intuitive interface, which can often make it hard to understand which creatives are working and which ones aren’t. If you’re working with dynamic ad creatives, that can make it even harder.

So, how do we efficiently find our top-performing assets?

Most often, we’ll end up with something like the image below.

If this looks familiar to you, then let me show you a better and more intuitive alternative. Let’s get to it.

3 Steps to Get Started With Polymer Search

Think of Polymer as a super-powered pivot table that leverages AI for automated insights. This is a link in the text.

You can upload datasets from Google Sheets, Excel, Airtable, and others, and Polymer will automatically build an interactive web app that you can use to discover top-performing segments in your data set.

In short, Polymer lets you analyze which creatives perform well within different segments and gather meaningful insights for our campaigns quickly and easily.

1. Export Your Facebook Ads Data into a Spreadsheet

To start, you’ll need first to download your data from Facebook Ads into a spreadsheet.

Make sure to include the most important metrics you want to analyze and add as many breakdowns as possible: placements, demographics, headlines, etc.

2. Edit Your Columns for More Granularity

In the next step, add some new columns to your spreadsheets (using Excel, Google Sheets, or whatever you prefer) to have more segments for Polymer to analyze.

I typically tend to keep solid naming conventions across my accounts. For instance, I’ll label campaigns by “Stage” and label ads by funnel (i.e., “Top of Funnel”). With this information, you can edit your spreadsheet and add new columns for Polymer to read.

Other ideas of custom columns you can add to your spreadsheet include:

  • Creative Type: Images, Videos, Carousels, etc.
  • Audience Type: Interests, Lookalikes, Remarketing
  • Video Length: 15s, 30s
  • Landing Page: variant A, variant B
  • Creative Type: UGC, Testimonial, Endorsements
  • Any other segment you like

Organizing your data this way may take a bit of time, but it’s totally worth it. Solid naming conventions are a must (i.e., naming ads like “remarketing-image-lifestyle-testimonial”).

If you follow consistent naming conventions, you can simply split your ad names into columns and analyze your data much faster.

Organizing your data this way may take a bit of time, but it’s totally worth it. Solid naming conventions are a must!

Conclusion

This is just the tip of the iceberg regarding fantastic insights you can quickly uncover with Polymer. If you have any questions or suggestions, feel free to email us at hello@polymersearch.com.

Posted on
August 17, 2021
under Blog

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