Back to Glossary

Data Mapping

In today's fast-paced business environment, the ability to make informed decisions quickly is more critical than ever. For revenue operations teams, this means having access to accurate, up-to-date data that can be analyzed and acted upon in real-time. However, the sheer volume of data available can be overwhelming, making it difficult to know where to start. That's where data mapping comes in.

What is Data Mapping?

Data mapping is the process of identifying and connecting data elements between two different systems or applications. It allows businesses to create a standardized structure for data that can be easily accessed and analyzed by different teams. By mapping data, revenue operations teams can ensure that everyone is working with the same information and that there are no discrepancies or errors.

Why is Data Mapping Important?

Data mapping is critical to the success of revenue operations teams for several reasons:

  1. Improved Data Quality: Data mapping ensures that all data elements are identified and connected correctly. This eliminates data inconsistencies and errors, leading to more accurate and reliable insights.
  2. Increased Efficiency: With data mapping, teams can quickly and easily access the data they need. This saves time and increases productivity, allowing teams to focus on analyzing and acting on data, rather than searching for it.
  3. Better Collaboration: By creating a standardized structure for data, different teams can work together seamlessly, sharing insights and making informed decisions based on a single source of truth.
  4. Scalability: As businesses grow, the amount of data they generate also increases. Data mapping ensures that data can be scaled effectively, allowing revenue operations teams to analyze and act on data even as it grows in volume.
Unleash the Power of Your Data in Seconds
Polymer lets you connect data sources and explore the data in real-time through interactive dashboards.
Try For Free

How to Implement Data Mapping?

Implementing data mapping can seem daunting, but with the right tools and approach, it can be straightforward. Here are some steps to follow:

  1. Identify Data Sources: Begin by identifying all the data sources that need to be mapped. This may include internal systems, third-party applications, and data from partners.
  2. Define Data Elements: Next, define the data elements that need to be mapped. This could include customer information, sales data, or any other relevant data.
  3. Create Mapping Rules: Once you have identified the data elements, create mapping rules that define how data elements from different sources should be connected.
  4. Test and Refine: Test the mapping rules to ensure that the data is being mapped correctly. Refine the rules as necessary to ensure that data is accurate and consistent.
  5. Automate Mapping: Once the mapping rules have been defined and tested, automate the mapping process to ensure that data is always up-to-date.


In today's data-driven world, revenue operations teams need to have access to accurate and reliable data to make informed decisions. Data mapping is a critical component of effective revenue operations, enabling teams to create a standardized structure for data that can be easily accessed and analyzed. By following the steps outlined above, businesses can implement data mapping effectively and ensure that their revenue operations teams have the data they need to drive success.

When it comes to data mapping, Polymer is an excellent choice for revenue operations teams. With Polymer, you can create custom dashboards and insightful visuals to present your data without writing a single line of code or doing any technical setup. The intuitive interface allows you to easily identify and connect data elements between different systems, making it easy to map your data. Additionally, Polymer can connect with a wide range of data sources, including Google Analytics 4, Facebook, Google Ads, Google Sheets, Airtable, Shopify, Jira, and more. This makes it easy for revenue operations teams to access the data they need and ensure that everyone is working with the same information. Overall, Polymer is an excellent choice for businesses looking to implement data mapping in their revenue operations workflows.

Related Articles

Browse All Templates

Start using Polymer right now. Free for 7 days.

See for yourself how fast and easy it is to uncover profitable insights hidden in your data. Get started today, free for 7 days.

Try Polymer For Free