Google Analytics 4 - A Complete Guide

This comprehensive GA4 guide has all the details you need to understand, setup, or upgrade to Google Analytics 4.


Master Google Analytics 4 to leverage event-based tracking, integrated advertising analytics, app data collection, and more.

This comprehensive GA4 guide has all the details you need to understand, setup, or upgrade to Google Analytics 4.

What is web analytics and why should you track it?

In business, you can't improve what you don't measure. 

Web analytics is the practice of tracking user behavior and interactions on a web property. It is a crucial aspect of digital marketing that helps hit business objectives regardless of initial outcomes. 

In most analytics platforms, traffic data is measured using metrics like:

  • Pageviews
  • Pages per session
  • Session duration  
  • Clicks
  • Bounce rate

Google Analytics is the go-to web analytics software that provides bloggers, businesses, and professionals with a crystal-clear view of user interactions.

Other than basic performance metrics like pageviews and bounce rate, Google Analytics can also collect data on conversion goals, audience demographics, technology use, and content performance over time.

Website owners tap into analytics to understand what they need to improve, remove, or add to enhance the user experience. And with Google Analytics, you'll have all the data you need to make the right decisions.

Why do you need Google Analytics 4?

Google Analytics 4 is the evolution of Universal Analytics—the gold standard of web analytics tracking on the internet. 

Google Analytics 4 reinvents the traffic data model through event tracking. 

Unlike Universal Analytics which uses a fixed, hit-based structure, Google Analytics 4 tracks everything as events—from a page visit to a file download. This enriches your data with custom parameters like content types, item categories, location IDs, and so on. 

While both Universal Analytics and Google Analytics 4 are widely-used today, only the latter secures the survival of web analytics in the post-cookie world. 

Browsers like Firefox and Safari already block third-party cookies by default. While Google Chrome will wait until 2024 to follow suit, the need for cookie-less traffic tracking is greater than ever. 

With Google Analytics 4's event-based data model, businesses and individual website owners can keep relying on web analytics data for their decision-making. Apart from surviving the "Cookiepocalypse," Google Analytics 4 comes with new features that take website analytics to the next level. 

Google Analytics 4 also collects data across multiple platforms. 

For example, if your business owns a website and mobile app, Google Analytics 4 can consolidate all your data in one location. The Google Ads workspace feature also simplifies data imports from advertising campaigns to your analytics dashboard.

Chapter 1: What is Google Analytics 4?

Learn what's new in Google Analytics 4, what makes it different from Universal Analytics, and what the future of digital analytics looks like. 

This chapter also introduces the revamped Google Analytics dashboard and its features. Get to know the different workspaces, reports, and Google Analytics versions.

Chapter 2: Google Analytics 4 vs Universal Analytics: Key Differences

Why should you move your Universal Analytics property to Google Analytics 4? 

Read this chapter to understand the main differences between Universal Analytics and Google Analytics 4—along with the top reasons to upgrade. 

Chapter 3: How to Upgrade to Google Analytics 4 (From UA)

Dive into the steps on how to upgrade your Google Analytics property from UA to GA4. This step-by-step guide will help make the transition as fast and smooth as possible. 

Chapter 4: Setting Up a Google Analytics 4 Property (Without UA)

In this chapter, you'll learn how to set up a Google Analytics 4 property from scratch.

Enable data collection from different data streams for your Google Analytics 4 property. Learn how to set up your property—be it a website or app—on a fresh Google Analytics account in minutes.

Chapter 5: Understanding Google Analytics 4 Metrics and Dimensions

What are the metrics and dimensions that appear on the Google Analytics reporting interface? This article will teach you how to make sense of the numbers on your explorations, predefined reports, and audience/segment builders. 

Chapter 6: Event Tracking in Google Analytics 4: Ultimate Guide

Google Analytics 4 uses an event-based model to analyze traffic without third-party cookies. 

This chapter covers automatically-collected events, event parameters, and how to create custom events. Dive into the nitty-gritty of enhanced measurement events that populate your reports snapshot with data.  

Chapter 7: Using Google Analytics 4 Reports and Analysis Hub

This post will help you maximize Google Analytics 4 reports and the Analysis Hub. 

Apart from default reports, Google Analytics 4 lets you create reports customized to your business needs. In addition, Analysis Hub reports use advanced event-tracking techniques to provide in-depth user interaction and behavior data.

Chapter 8: How to Set Up eCommerce Tracking in Google Analytics 4

Tracking eCommerce data with Google Analytics 4 is easier than ever. 

If you run an eCommerce website, this chapter will teach you how to track customer interactions and conversions. Master the eCommerce event category and stay on top of your audience's shopping behavior.

Chapter 9: GA4 for SaaS/Product: Complete Guide

Google Analytics 4 supports true, cross-platform tracking for web properties, mobile apps, and browser-based software. 

Chapter 10: Google Analytics 4 Reporting Templates

This chapter will show you how to configure a data stream for Android and iOS apps as well as SaaS solutions. Capitalize on the power of Google Analytics 4 to track and optimize the user experience on your non-website properties. 

Speed up the creation of Google Analytics 4 with ready-made templates. 

This chapter is a roundup of the best Google Analytics 4 report templates for specific purposes. Find the best template for tracking user acquisition, audience demographics, technology use, eCommerce, and more. 

Chapter 11: Advanced Features of Google Analytics 4 (2023)

Get to the bleeding edge of web analytics by learning about the advanced features of Google Analytics 4. 

This chapter will help you reap the full benefits of Google Analytics 4 to Improve your analysis technique. Leverage predictive metrics, explorations, and other features that use Machine Learning (ML) to ensure data accuracy.

Get started with Google Analytics 4

Using Google Analytics 4 takes you to the next era of web analytics tracking. 

With event-based tracking at the helm, it's easier to see the complete picture of audience behavior, user experience, and all other aspects of website performance. 

It doesn't matter if you're a blogger, eCommerce entrepreneur, software developer, or large company with multiple websites.  Use this guide for the fastest route to your Google Analytics 4 journey.

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