Google Ads Reporting 101: Metrics, Tools, and Hacks to Make Better Data-Driven Decisions
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With so many tools available, figuring out which dashboard software fits your business can be challenging. That’s why we put together this guide with features, reviews, and pricing.
You need the best dashboard software to have a comprehensive 360° view of your business.
After all, that’s the fundamental function of dashboard tools—to provide crucial business insights from a central place.
The good news is there are a plethora of modern dashboard tools that are sure to possess the features you’re looking for.
The downside is with the many tools available, figuring out which software fits your business dynamics can be challenging.
That’s why we’ve put together this guide.
We’ll cover the top dashboard solutions, including their features, pricing, and reviews, to help you find the ideal dashboard software for your business.
Let’s hop right in.
A reliable dashboard solution does so much more than just produce beautiful visuals and reports; it also helps you:
Below are the top dashboard software for modern business data analysis.
Polymer is a modern, easy-to-use software you can set up and deploy within minutes.
The software lets you create stunning data visualizations and comprehensive dashboards with a few clicks—without coding anything.
Polymer is one of the best AI tools to analyze data and create dashboards with these key features:
Built-in data connectors
The Polymer Business Intelligence (BI) software lets you connect and directly import raw data from your business systems and platforms quickly.
Choose from pre-built connectors such as Facebook Ads, Google Analytics 4, Zendesk, Linear, Airtable, Google Sheets, BigCommerce, WooCommerce, and more.
The software’s data connectors will soon include HubSpot, Salesforce, Klaviyo, Amazon Ads, Instagram Business, and others.
Select, authenticate, and connect the data source you want to pull data from, and you can automatically access your dataset in Polymer.
Manage, filter, organize, and view summaries of your imported data with the Polymer V3 Data Manager.
You can find data quickly using the search bar, see the total number of columns and rows, change each column’s name, specify the data type, split the cell value, and more.
You can also create custom metrics.
The feature makes preparing your data for analysis, visualization, and dashboarding easier.
Additionally, you can manually refresh or set your data to auto-sync with your source on a schedule so it automatically updates and reflects any changes from the data source.
Polymer’s Dashboard Creator lets you build your dashboard from scratch or customize ready-to-use templates, including an ecommerce dashboard template.
Create charts, graphs, maps, and other visualizations with one click and edit your Boards using the Setup tool.
You can filter your dataset and add, remove, or change the metrics.
The drag-and-drop interface lets you move the Boards to arrange them and click and drag the lower right corner to resize them accordingly.
With Polymer's intuitive, user-friendly Dashboard Creator, you'll have a complete dashboard in minutes.
Polymer further simplifies building dashboards with its Artificial Intelligence (AI) feature.
The PolyAI assistant can instantly generate visualizations from your data, including root cause insights and explanations.
You can also use prompts to get help from the AI assistant—from getting other visualization suggestions to doing deep evaluations of your data.
Check out the Polymer reviews from actual users:
“Polymer's user-friendly and intuitive design lets me analyze my data really fast. I love how it is able to parse arrays in spreadsheet cells, which is not possible in Excel or Google Sheets. Their new dashboarding feature lets me make beautiful dashboards that I can quickly build and share.” — Nina L., Marketing Associate
“Polymer is exactly what I was looking for. I needed BI for my very very early stage startup, and I am not a data scientist. I'm only so-so with SQL. For me, a solo startup founder, Polymer is like having my own data scientist. Simply awesome.” — Kirsten Lambertsen, Patron Hunt founder
“I see how each day it becomes easier and easier for non-technical people to do BI-related analysis without the need of extensive technical knowledge, and Polymer is definitely changing how people interact with data.” — Lucio Colombo
Formerly known as Google Data Studio, Looker Studio is a free software that can turn data into customizable dashboards and reports.
The self-service BI solution lets less technical users build meaningful and shareable custom reports and dashboards and share them with team members and stakeholders.
Looker Studio’s core features include the following:
Here’s what users have to say about Looker Studio:
“Looker Studio has a huge range of different data visualization formats for you to pick and choose from. The WYSIWYG layout editor makes it really easy to create smart looking reports that are fully branded up.” — Edward W.
“Looker Studio is vital in my daily work life. I've been using Looker Studio for various purposes like ads, marketing, and dashboards. I've been creating various dashboards for ads and product analytics.” — Gartner review
“I use Google Data Studio on a daily basis. By using that we can figure out how many people use our systems, how many people want to play, and how much they spend. We can easily do comparison analysis.” — Artyom Ashigov, Risk Business Analyst
Must read: Polymer vs. Looker Data Studio, an unbiased comparison.
Power BI is a BI-focused data visualization tool by Microsoft.
The software’s AI-powered data analytics platform lets you interact with data through reports and visualizations that you can turn into a comprehensive dashboard.
You can consolidate and access your datasets in a central hub and explore tables, graphs, and charts to extract valuable insights from your business data.
The main Power BI dashboarding features include the following:
(Image Source: Microsoft.com)
One downside to Power BI is that it’s not as intuitive or user-friendly compared to more modern dashboard solutions.
The tool can also have a steep learning curve for non-technical users.
Here’s what users have to say about Power BI:
"Being a Data Analyst and Scientist professional, I have been using Power BI for the last 2 years. With a very easy-to-learn and user-friendly interface, Power BI has become my favorite visualization tool." — Review from a Data and Analytics Manager
“My overall experience has been rewarding and enriching. It has facilitated the handling of information and the presentation of reports for the analysis of large volumes of information and I have been able to improve my interpretation for decision making.” — Esteban Q.
“Like any other tool, we found a high amount of the time required to train and master it. When you try to go beyond creating reports, you would need to learn about additional tools like Gateways and Report Server.” — Sadie
Must read: The Top Power BI Alternatives
Google Analytics 4 (GA4) is an analytics service that lets you track and measure engagement and traffic across your apps and websites.
GA4 collects your website and app data to create reports on your website traffic and user behaviors and activities, giving you valuable insights into critical aspects of your business.
One of the top ten best alternatives to Looker Studio, GA4 turns the collected data into reports, which you can customize for your dashboard.
(Image Source: Siteground.com)
GA4 is one of the top 12 ecommerce analytics tools since its dashboard-creation features include the following:
(Image Source: Analytics.ucm.iu.edu)
GA4 can take time and effort to learn and can be complex for non-technical users.
Plus, the recent update from Universal Analytics (UA) to GA4 requires understanding the changes and new features and functionalities to your dashboards and how to customize them.
Below are some of the things users say about Google Analytics 4.
“GA4 offers you the flexibility to prioritize the metrics and KPIs you care about most. The introduction of a customizable ‘report’ section extends bespoke data visualization and reporting capabilities far beyond the previous predefined reports.” — Manya Agarwal
“GA4 doesn’t just offer a new tool; it represents a fresh perspective on understanding our digital landscape. But transitioning to GA4 hasn’t been without its challenges. The abundance of data and features was certainly overwhelming at first, and finding specific data points still can feel like searching for a needle in a haystack.” — Natalia Morgan
“I’ve been using GA4 as much as possible the past month to get used to it, but honestly it just feels like a clunkier version of GA3 with fewer features that I actually want to use.” — Elizabeth Rule, Sterling Sky Account Manager and local SEO analyst
Contact Google Analytics 4 to get pricing details.
Learn more: The Ultimate Guide to GA4
Adobe Analytics is a cloud-based software that offers channel, marketing, and web analytics, including AI and Machine Learning (ML) predictive capabilities.
As of December 31, 2023, reports and dashboards are generated through Adobe Analytics' Analysis Workspace.
The feature lets you build analyses so you can gather insights, such as dashboards, and share them across stakeholders.
The key features of Analysis Workspace include the following:
(Image Source: Experienceleague.adobe.com)
Adobe Analytics is relatively easy to use.
However, it can be expensive, especially for business users who only want a comprehensive dashboard-building tool without all the bells and whistles.
Here’s what Adobe Analytics users say about the software:
“Best thing about Adobe Analytics is the real time data tracking which is very important for creating correct visualizations and dashboards, we can import data from multiple data sources which makes it very convenient to create the ETL workflow.” — Rahul G., Data Analyst
“It's very customizable, so that means that the depth of analysis we're able to make in Adobe Analytics, we wouldn't get anywhere near with Google Analytics or other solutions that say that they play in the same space.” — TrustRadius verified user
“The overall experience with Adobe Analytics is good as it is a powerful platform for evaluating a variety of data types, offering insights into user behavior, website performance, and marketing efficacy.” — User review from Gartner Peer Insights
The Adobe Analytics pricing packages are Select, Prime, and Ultimate.
You’ll need to get a custom quote to get the exact price of your desired Adobe Analytics package.
You can use Google Sheets if you want GA4 or Power BI alternatives with simpler interfaces and features.
Google Sheets is a free web-based app in the Google Docs Editors suite that lets you modify and update spreadsheets and share data in real time.
The app has the same basic features that other spreadsheet tools offer, such as sorting, adding, and deleting rows and columns and using functions and formulas.
Google Sheets lets you create simple visualizations and dashboards with these features.
Google Sheets lets you build comprehensive dashboards quickly and easily.
However, the app may not be the best option if you want more advanced dashboarding features and functionalities.
Check out these Google Sheets user reviews.
“Google sheets is great for helping organize data. We use it in conjunction with Google forms to collect and analyze information from clients and colleagues. We can then use the data to produce charts and graphics which provide a better visual representation.” — Dan Costellow, General Education Services Director
“Overall, I'm happy using sheets because it enables the simultaneous edits by several applicants. However, the slow processing, in case of the large files, needs to be addressed.” — Leila S., Research Scientist
“Google Sheets is an easy tool for analysis and charts but has limited charting or data visualization capabilities when compared to Microsoft Excel.” — Craig S.
Learn more: The Ultimate Guide to Google Sheets Dashboards
Simplify your data tracking, reporting, visualizations, and sharing, with Polymer.
Polymer’s automation features, templates, and AI functionality help you create visually appealing, insightful dashboards in minutes.
The best part is, Polymer is affordable and very easy to use.
Start a Polymer account to explore the software’s powerful data visualization and dashboarding features.
Google Ads reporting is the key to unlocking the full potential of your advertising campaigns. Here’s everything you need to know!
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See for yourself how fast and easy it is to uncover profitable insights hidden in your data. Get started today, free for 14 days.Try Polymer For Free